The platform is rolling out a new feature that allows them to cut down on the volume of AI-created videos appearing in their feeds. This initiative comes as the company revealed that it now features more than 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread release. This shift aligns with a increase in AI content, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A considerable share of this material is considered low-quality AI content, a label for substandard, factory-style content that is often absurd or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, from AI artwork to informative clips, and we aim to give people the option to see more or less of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The service shared that there are now 1.3 billion videos on its service tagged as made with AI. In total, over 100 million videos are added to the platform every day, making clips made by AI a limited portion of its overall inventory.
User Control Features
Users will be capable of limit or boost the level of AI-generated videos they watch by accessing the “manage topic” option in the app and selecting the AI content topic. Other topics that currently be modified under the tool include politics, style, aesthetics, and movement.
AI Disclosure Rules
Its policies mandate creators to label convincing artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its user guidelines.
Furthermore, the service will now apply an AI-generated label to content made using its own AI tools, or identified by an collaborative effort for spotting artificial media. This measure is designed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2 million educational fund for experts and institutions to produce educational content about ethical AI use. This initiative will assist non-profit groups dedicated to training coding and technology.
Platform Protection
TikTok has defended its content review process, during debate over intentions to cut jobs for a large number of content moderators in the UK. The company is expected to eliminate 439 jobs in its trust and safety division in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by automated systems.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most graphic content before it is viewed by staff. The platform announced a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
